The Most Common Mistake Vacation Rental Owners Make Online (And How to Fix It)
Social media is a powerful tool. Many vacation rental owners in Puerto Rico rely on Instagram or Facebook to promote their listings and connect with guests. But here’s the truth: depending only on social media is a mistake.
Why Social Media Alone Isn’t Enough
Posts and stories disappear quickly, and important info gets buried.
Guests looking for a place to stay often search on Google first — and social profiles don’t always show up.
Without a website, you look less professional and trustworthy. Travelers may love your photos but still hesitate to book.
How a Website Complements Social Media
A website doesn’t replace Instagram or Facebook — it works with them.
Share all your best photos and details in one permanent, easy-to-find place.
Add clear booking links or contact info so guests don’t have to DM you.
Appear in Google searches when travelers look for rentals in Puerto Rico.
Build trust by presenting your rental as more than just “another listing.”
Think of It Like This
Social media is like a lively street market — busy, fun, full of energy.
Your website is your front door — calm, clear, and always open. Guests may find you on Instagram, but they book with confidence when they see you have your own site.
✅ Takeaway
The Bottom Line: Social media is great for visibility, but it’s not enough to stand on its own. A simple, professional website gives your vacation rental the credibility and reach it needs — helping you attract more guests and more direct bookings.
👉 At Visible PR, we help vacation rental owners in Puerto Rico create bilingual, mobile-friendly websites that work hand in hand with social media to bring in more bookings.
Book your free consultation and start building your website today.